ChatGPT Ads Agency: Advertising for the new era of search

ChatGPT Ads

We’re a ChatGPT Ads agency specializing in advertising on AI platforms, with strategy, campaigns, and measurement built around business results.

Your customers aren’t just searching anymore. They’re asking, comparing, and making decisions inside ChatGPT.

At Rex4media, we design, manage, and optimize ChatGPT Ads campaigns that connect your brand with users while they’re researching products, services, and alternatives, before they make a decision.

ChatGPT Ads Agency: Advertising for the new era of search

ChatGPT Ads

We’re a ChatGPT Ads agency specializing in advertising on AI platforms, with strategy, campaigns, and measurement built around business results.

Your customers aren’t just searching anymore. They’re asking, comparing, and making decisions inside ChatGPT.

At Rex4media, we design, manage, and optimize ChatGPT Ads campaigns that connect your brand with users while they’re researching products, services, and alternatives, before they make a decision.

Why trust Rex4media with your ChatGPT Ads campaigns?

01.

PERFORMANCE OVER TRENDS

ChatGPT is opening up a new advertising channel, but our approach stays the same. We analyze goals, audiences, spend, conversions, and profitability to decide where it makes sense to invest and when to scale.

02.

Google Partner Premier 2026

Our track record managing performance campaigns has earned us Google Premier Partner status, placing us among the top 3% of participating companies in Spain. We’re bringing that same approach to strategy, testing, and optimization to ChatGPT’s new advertising platform.

03.

FROM KEYWORDS TO INTENT

ChatGPT Ads works differently: beyond the usual campaign signals, the system can interpret the context and intent of a conversation to determine which ads are relevant. We build campaigns around real needs and situations, not just keywords.

04.

Strategy + creativity + data

Setting up an account isn’t enough. We handle campaign structure, messaging, landing pages, audiences, tracking, and optimization to turn a new ad format into a measurable acquisition channel.

From searching for answers to having conversations

KEYWORDS → CONTEXT

Before · Traditional search

A user might search:

“New construction developments Mallorca”

One keyword. A flat intent, with no context or nuance.

Now · Conversation in ChatGPT

They might ask:

“I’m looking for a new construction home in Mallorca to live in year-round, with high-quality finishes, a terrace, and a pool, in a quiet area without high HOA fees. Which developments should I consider?”

The second query contains much more than a keyword: needs, preferences, objections, and decision criteria.

That’s where a new advertising opportunity opens up

ChatGPT lets users explain what they want to achieve, what matters to them, and what constraints they have. Advertising can be part of those research and comparison moments, with messages tied to what the user is trying to solve. Conversational search is changing the rules of digital marketing and AI optimization (GEO / AEO).

From keywords to intent.

More than ads in ChatGPT: a strategy for turning conversations into opportunities.

What we do as a ChatGPT Ads agency

Strategy and consulting

We analyze your business, market, buying process, and current channels to determine how ChatGPT Ads can fit into your acquisition strategy.

ChatGPT Ads Manager setup

We create and structure your account, campaigns, goals, budgets, and ad groups in ChatGPT Ads Manager so you start collecting data with a setup built for optimization.

Prompt & Intent Strategy

We identify the needs, situations, and contexts where your offer can be useful, then translate them into your ad group structure using context hints, which don’t work like exact-match keywords.

Creative and copywriting

We create benefit-driven variations of headlines, messaging, and images, tailored to an environment where relevance and usefulness matter more than ad impact alone. More creatives, broader reach.

Tracking and audiences

We set up your own audiences (first-party data, customers, prospects, exclusions, remarketing, and priority segments) and implement the OpenAI Pixel and Conversions API to measure post-click actions and their attribution: form submissions, sign-ups, or purchases.

Optimization and feeds

We analyze spend, impressions, clicks, conversions, and results to shift budget toward what improves ROAS and business KPIs (CPL, CPA). For businesses with a catalog, we run product feed–based campaigns for shopping-style catalogs, one of the program’s top-performing formats.

ChatGPT Ads for different business goals

Demand generation and awareness

Put your brand in front of users who are researching a need and still shaping their decision. CPM-based campaigns focused on reach and visibility when the goal is to build presence.

Traffic and lead generation

Reach users who are already exploring alternatives and guide the conversation toward a landing page, an information request, or a sales inquiry. Traffic-focused campaigns using CPC.

Conversions and sales

Optimize spend toward post-click business actions with oCPC campaigns and conversion tracking. Ideal for businesses with enough data volume and a clearly defined conversion. ChatGPT Ads currently offers CPM, CPC, and oCPC objectives.

A new platform. A proven performance methodology

Managing ChatGPT Ads is new. Managing ad spend to drive business isn’t. For more than 12 years, we’ve run digital campaigns that combine strategy, technology, creativity, and analytics.

Our Google Premier Partner status reflects a track record of high performance in digital advertising and lets us approach ChatGPT Ads with a proven methodology:

Top 3% participating companies in Spain by performance, Google Premier category..

+12 years managing ad spend to drive business for our clients.

Equipo de Rex4media posando en las oficinas frente al lema Hacemos crecer tu empresa

Innovation, yes. But with business sense

We don’t recommend shifting budget to ChatGPT just because it’s the new channel. We assess whether there’s a real opportunity, define a test, and scale when the data justifies further investment.

Advertising and ranking in ChatGPT are two different things

CHATGPT ADS.

Paid visibility

Lets you place ads, clearly labeled as sponsored, within the ChatGPT experience.

Goal: traffic, leads, sales, or awareness.

GEO RANKING.

Organic visibility

Builds a brand’s digital presence, authority, and relevance to increase its chances of appearing in AI-generated answers.

Goal: to be found, cited, and considered.

We can work on both layers

Advertising doesn’t buy an organic recommendation. ChatGPT explicitly separates ads from answers, and OpenAI states that ad spend doesn’t influence what ChatGPT responds.

Our ChatGPT Ads process

01.

Assessment

We analyze your business, current campaigns, audience, customer journey, and conversion setup.

02.

Strategy

We define goals, markets, budget, and ChatGPT’s role within your acquisition mix.

03.

Intent and structure

We build campaigns and ad groups around relevant needs, use cases, and decision moments.

04.

Creative and launch

We create ad variations, set up campaigns, and prepare the landing pages needed to start testing.

05.

Tracking and learning

We set up conversions and analyze which messages, contexts, and segments generate the strongest signals.

06.

Optimization

We fine-tune campaigns, creatives, audiences, and budget, and scale when results justify it.

ChatGPT Ads FAQs

A ChatGPT Ads agency like Rex4media designs, launches, and optimizes these campaigns. ChatGPT Ads is OpenAI’s advertising system for showing ads within the ChatGPT experience. Ads are labeled as sponsored content and visually separated from the assistant’s responses.

Yes. OpenAI has expanded ChatGPT Ads to Spain and other European markets, and since August 31, 2026, it has offered self-serve access through Ads Manager in the 31 announced European markets.

The system considers several relevance signals, including the context and intent of the conversation, the landing page, headline, copy, context hints, targeting, and expected performance. When personalization is turned on, certain signals from the user’s ChatGPT experience may also come into play.

Not exactly. Ad groups can include context hints that describe what a product offers, who it’s useful for, and in which situations it may be relevant. These hints help the system interpret needs and conversations, but they don’t work as exact matches.

ChatGPT Ads currently supports CPM, CPC, and oCPC. This makes it possible to run strategies focused on reach, traffic, or post-click conversions.

Yes. OpenAI offers a Pixel and a Conversions API to measure post-click actions such as form submissions, sign-ups, or purchases. At Rex4media, we set up these tools so campaigns are evaluated on results, not just clicks.

Yes, as long as the data meets the applicable requirements. ChatGPT Ads lets you create Custom Audiences for inclusion, exclusion, and certain bid adjustments. Some features require a minimum number of matched users.

No. OpenAI keeps ads separate from answers and states that advertising doesn’t influence what ChatGPT responds.

No. OpenAI states that conversations are off-limits to advertisers and that it doesn’t sell user data to advertisers.

Ads are shown on ad-supported plans, mainly Free and Go. The ad-free paid plans specified by OpenAI don’t show them.

No. We see it as a new channel within your paid media strategy (alongside SEM and PPC) and your acquisition funnel. Google captures much of the demand through search; ChatGPT adds research and comparison moments where users can express their needs with more context. The opportunity lies in defining the role each channel should play.

There’s no one-size-fits-all budget. We set the investment based on your market, goal, demand potential, and ability to measure results. On a new platform, we prioritize controlled tests and learning before scaling.

Rex4media

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