Ángel Cabezas on Fibwi TV: AI as a Driver of Business Competitiveness

Executive Summary

On Fibwi TV’s +Directo program, Ángel Cabezas (CEO of Rex4Media), examined the impact of Artificial Intelligence on business alongside industry experts. The conclusion was unanimous: AI is not a threat, but a powerful tool that requires strategic vision to deliver real profitability. Artificial intelligence is no longer a conversation about the future; it has become the engine that drives, or stalls, today’s businesses. In an environment where adaptability defines leaders, understanding and applying AI is crucial for survival and long-term success. With this challenge in mind, our CEO, Ángel Cabezas, took part in the +Directo programme on Fibwi TV, where he participated in a strategic debate with professionals such as Patxi Pérez, professor at EDIB, and Iván Romero, graphic designer, to explore the future of marketing and business.

Key takeaways from the debate: artificial intelligence as a strategic ally

Far from presenting a risk, the conversation focused on AI in business as an essential ally for boosting competitiveness. The diversity of perspectives, combining the business vision of a CEO, the academic insight of a lecturer and the creativity of a designer, enriched the discussion on AI-driven digital transformation. The consensus was clear: the real competitive advantage doesn’t lie in the technology itself, but in the strategic vision to integrate it.

Our CEO’s vision: leadership and innovation in the AI era

Ángel Cabezas’s participation in this debate isn’t coincidental; it reflects a philosophy shaped by over a decade of experience and tangible results. His perspective is grounded in the real-world experience of an agency that has been recognised as the only one in Spain to receive the prestigious German Design Award 2026 in the ‘Excellent Communications Design Web’ category.

This leadership translates into action. At Rex4Media, we’re already at the forefront, delivering services through AI-powered tools and working methods. We are leading the way in implementing innovative solutions to drive growth for our clients, with specialist services such as GEO positioning, which guarantees a decisive competitive edge. This commitment to innovation forms part of a bigger goal, as our CEO states: “Being recognised as the leading marketing and AI agency in Mallorca and the Balearics is one of our main ambitions. We pursue excellence in in every project we undertake.”

Are you ready for the future? How AI can drive your business

Artificial intelligence is here to stay, and adapting isn’t optional; it is essential for any business that wants to thrive. Success in this new era will depend on having a strategic partner who not only understands the technology but knows how to apply it to generate real, measurable growth.

Find out how we can apply these innovations to your business. At Rex4Media, we analyse each case individually to create a tailored action plan designed to achieve maximum value. Get in touch with us and discover what artificial intelligence can do for your business.

What is GEO positioning and why is it vital today?

We’re leading the implementation of innovative solutions with specialist services such as [GEO Positioning] (Generative Engine Optimization).

Technical definition: Unlike traditional SEO, GEO optimises your brand to be recommended by response engines like ChatGPT, Gemini or Perplexity, guaranteeing a decisive competitive advantage in the new era of search.

As our CEO states: “Being recognised as the leading marketing and AI agency in Mallorca and the Balearics is one of our main ambitions. We pursue excellence in in every project we undertake.”